LinkedIn is such an important tool for career management, job search, and even for business owners, yet many hesitate to put a picture on their LinkedIn profile. We don’t always like our picture, but having a shadow avatar is not the answer and keeps people from connecting with you and taking you seriously. Here 10 tips to help you achieve a great LinkedIn photo!
--No Selfies: You look like you took a selfie, and everyone knows it’s a selfie.
--Smile: Many people on LinkedIn look angry or unapproachable, and it is simply because they don’t smile in their picture.
--Head and Shoulders Shot: You do not want a full body shot for a photo, as the picture is fairly small, and no one will be able to see your face in a full length photo.
--Makeup and Hair Color: Ladies and Gentlemen, if you don’t like your hair, get it cut, change the style, change the color, add some color, etc., and for women a little makeup will enhance your look and avoid a very pale or tired look in a snapshot (sometimes a little concealer can help the men too).
--Professional Looking Background: No garage doors, Christmas trees, closets, plain walls, fountains, etc., in your picture background. Whether you use a bookcase with books and decorative items that look nice, or a more standard photo background, the setting can matter almost as much as you.
--Professional Photographer: If you have a relative or friend who takes wonderful pictures you may not need a professional headshot, but make sure whomever takes your picture gives you many photos to choose from and if necessary can fix an issue like red eyes or too much eye crinkle.
--Glasses or No Glasses: If you like your glasses and wear them all the time, then please include them in your picture.
--No Photoshop Cutout: Please avoid the cutout of you from another picture at the family reunion, church/synagogue/temple directory, family photo, or any other picture you would need to manipulate heavily.
--No Extras: Your spouse, your child, funny signs, puppy dogs, parrots, or any other “stuff” with you in the picture can be seen as unprofessional.
--Promote You: Use a photo of you, not another person, a cartoon figure, your dog, or anything else that isn't YOU!
Remember, LinkedIn is a professional social media venue, not a Facebook page. To your career, job search and business success!