Most cover letter introductions seem to start with “To Whom
It May Concern,” “Dear Hiring Manager,”
or “Dear HR.” There are better ways to
introduce your letter and avoid boring the reader or worse yet, insulting them
with the wrong title. First, try to find
the name of a person in the advertisement.
With a name you have an immediate personal connection and it shows you
truly read the job announcement. If you cannot locate a name, you can use “Dear
Ladies and Gentlemen” or “Greetings,” and although these are general, they rarely offend anyone. There are times when the ad identifies an area of the company, like the
HR Department, but there will often be a name associated with that department
in the ad itself. Read your job
announcements carefully, not only for information to tailor a resume or cover
letter, but to provide a specific name or department when available and show
your attention to detail. To your job
search success!